import{j as e}from"./index-BAuuZIqA.js";import{B as s}from"./BlogPost-CNcN7ndX.js";import"./Footer-WKjBqeCJ.js";import"./home-BfrQw5Hd.js";import"./calendar-D1JUScCz.js";import"./clock-CjcEZyZH.js";function l(){return e.jsxs(s,{title:"How Social Media Is Reshaping Buyer Behaviour — And Why Brands Can’t Ignore It",description:"Social platforms like Instagram and TikTok are now core parts of the purchase journey. Traditional ads are giving way to social discovery — and Wishr helps brands meet customers where they *actually* shop and decide.",date:"2026-02-19",readTime:"18 min read",category:"Ecommerce",canonical:"https://wishr.com/blog/social-media-impact-on-buying-behaviour",keywords:"social media shopping, tiktok purchase decisions, instagram influence, digital marketing shift, brand discovery, wishr brands",image:"../../assets/social-media-buying-behaviour.webp",children:[e.jsx("p",{children:"In the past, advertisers spent big on TV ads, billboards, and radio spots to influence consumer buying behaviour. But in the last decade, everything has changed."}),e.jsx("h2",{children:"Social Media Has Become the New Shopping Destination"}),e.jsx("p",{children:"Platforms like Instagram and TikTok aren’t just for scrolling anymore — they are *discovery engines*. Users scroll feeds, watch short videos, and find products through creators they trust."}),e.jsxs("blockquote",{children:["“More than 60% of consumers discover new brands and products via social media.” — GlobalWebIndex",e.jsx("sup",{children:e.jsx("a",{href:"#footnote-1",children:"1"})})]}),e.jsx("p",{children:"That’s a massive cultural shift. Instead of ads interrupting what we’re watching, social discovery happens while we’re already *engaged*."}),e.jsx("h2",{children:"TikTok & Instagram Influence Purchase Decisions Deeply"}),e.jsx("p",{children:"Social content is inherently shareable, visual, and emotionally resonant — all features that make purchase decisions faster and more frequent."}),e.jsx("p",{children:"Consider these recent findings:"}),e.jsxs("ul",{children:[e.jsxs("li",{children:[e.jsx("strong",{children:"Instagram:"})," Over 80% of users say the platform helps them decide what to buy.",e.jsx("sup",{children:e.jsx("a",{href:"#footnote-2",children:"2"})})]}),e.jsxs("li",{children:[e.jsx("strong",{children:"TikTok:"})," Nearly 50% of users have bought a product after seeing it on TikTok.",e.jsx("sup",{children:e.jsx("a",{href:"#footnote-3",children:"3"})})]})]}),e.jsx("p",{children:"These platforms have become digital storefronts where influence and authenticity drive decisions."}),e.jsx("h2",{children:"The Rise of Social Proof Over Traditional Advertising"}),e.jsx("p",{children:"Traditional ads rely on reach and repetition. Social media thrives on *trust and relatability*."}),e.jsxs("blockquote",{children:["“Consumers trust recommendations from people they follow more than traditional ads.” — Nielsen",e.jsx("sup",{children:e.jsx("a",{href:"#footnote-4",children:"4"})})]}),e.jsx("p",{children:"In other words, people are now more likely to buy something because a creator or friend shared it — not because they saw a 30-second spot on TV."}),e.jsx("h2",{children:"Brands Are Shifting Their Budgets Accordingly"}),e.jsx("p",{children:"Major brands no longer prioritise massive TV buys as their primary strategy. Instead, they invest in social campaigns, creator partnerships, and influencer-led content."}),e.jsx("p",{children:"According to media analysts:"}),e.jsxs("ul",{children:[e.jsx("li",{children:"Digital ad spend is now larger than TV ad spend globally for the first time. (WARC, 2024)"}),e.jsx("li",{children:"Brands expect influencer marketing to grow at 20% year-over-year through 2027. (Statista)"})]}),e.jsx("p",{children:"That represents a seismic shift in *where attention and purchasing influence actually live*."}),e.jsx("h2",{children:"Why Authentic Product Discovery Matters"}),e.jsx("p",{children:"Social content doesn’t just expose users to products — it gives context:"}),e.jsxs("ul",{children:[e.jsx("li",{children:"How the product *fits into real life*"}),e.jsx("li",{children:"What creators *love about it*"}),e.jsx("li",{children:"How multiple complementary products *work together*"})]}),e.jsx("p",{children:"That context matters because consumers don’t just want information. They want *stories, experiences, and relevance*."}),e.jsx("h2",{children:"Where Wishr Enters the Picture"}),e.jsx("p",{children:"Wishr* sits at the intersection of social discovery and conversion. Instead of a user seeing something on TikTok or Instagram and losing the link in comments, Wishr lets creators and brands build *persistent, organized, shoppable lists* that follow the consumer."}),e.jsx("p",{children:"That matters because:"}),e.jsxs("ul",{children:[e.jsx("li",{children:"Users can save products *from anywhere* (not just one store)"}),e.jsx("li",{children:"Creators can curate lists that convert intent into action"}),e.jsx("li",{children:"Brands can surface collections that match *trending social moments*"}),e.jsx("li",{children:"Shared wishlists act as evergreen content — not ephemeral posts"})]}),e.jsx("h2",{children:"Wishr Amplifies Social Discovery Into Sales"}),e.jsx("p",{children:"When social platforms drive awareness, Wishr captures intent and turns it into behaviour you can measure:"}),e.jsxs("ul",{children:[e.jsx("li",{children:"Users save trending products to their lists"}),e.jsx("li",{children:"Friends share lists on social channels"}),e.jsx("li",{children:"Creators use lists to drive affiliate commissions"}),e.jsx("li",{children:"Brands can analyse *which products resonate* across social traffic sources"})]}),e.jsx("h2",{children:"Cross-Platform Visibility for Brands and Creators"}),e.jsx("p",{children:"Wishr lists aren’t tied to a single app or platform. Instead, they act as a portable piece of social content you can share via:"}),e.jsxs("ul",{children:[e.jsx("li",{children:"Instagram bios"}),e.jsx("li",{children:"TikTok links"}),e.jsx("li",{children:"Twitter threads"}),e.jsx("li",{children:"Email newsletters"}),e.jsx("li",{children:"Blog posts"})]}),e.jsx("p",{children:"That portability means your product discoveries become *evergreen stories instead of disappearing posts*."}),e.jsx("h2",{children:"Why This Matters for Brand Growth"}),e.jsx("p",{children:"Social media captures attention. Wishr captures intent. When these work together:"}),e.jsxs("ul",{children:[e.jsx("li",{children:"Brand awareness increases"}),e.jsx("li",{children:"Social traffic turns into conversions"}),e.jsx("li",{children:"Loyal audiences become repeat purchasers"}),e.jsx("li",{children:"Creators become lifelong advocates"})]}),e.jsx("h2",{children:"Conclusion"}),e.jsx("p",{children:"Social platforms like TikTok and Instagram aren’t just channels — they are *the modern storefront*. Awareness now lives in feeds, comments, and creator content."}),e.jsx("p",{children:"But attention alone doesn’t equal revenue. You need a mechanism to turn social discovery into a decision — and that’s where Wishr adds tremendous value."}),e.jsx("p",{children:"Wishr helps brands and creators convert social influence into measurable results:"}),e.jsxs("ul",{children:[e.jsx("li",{children:"Persistent, shoppable lists"}),e.jsx("li",{children:"Universal product curation"}),e.jsx("li",{children:"Cross-platform sharing"}),e.jsx("li",{children:"Data-driven visibility into what customers *actually want*"})]}),e.jsx("p",{children:"In a world where social media drives buying behaviour more than traditional advertising, Wishr helps brands capture intent, boost awareness, and increase sales — with tools built for the way people *shop today*."}),e.jsx("hr",{}),e.jsx("h2",{id:"sources",children:"Sources"}),e.jsxs("ol",{children:[e.jsx("li",{id:"footnote-1",children:"GlobalWebIndex — How Consumers Discover Brands on Social Media."}),e.jsx("li",{id:"footnote-2",children:"Instagram Business Insights — Social platform influence on purchase decisions."}),e.jsx("li",{id:"footnote-3",children:"TikTok Internal Data & Consumer Reports — Percentage of users making purchases influenced by TikTok content."}),e.jsx("li",{id:"footnote-4",children:"Nielsen — Consumer trust and social recommendations over traditional advertising."})]})]})}export{l as default};